Belongs to is, in this way you can create better offers adapted to the size of each need. 5. To whom do you report your work? This aspect will be key if your business is B2B, since a client at a managerial level will need less “education” than one of your employees, who must then communicate the value of your offer to their senior management before making job function list decisions. 6. What time do you arrive at work? What time of day are you most productive? How do you feel when you have too many tasks to complete?
Knowing what a typical day in the life of your Buyer Persona is like is essential to understand what it is like to be in their shoes, and improve your value proposition around what they really want to obtain. Pro tip: Focusing on your work job function list isn't enough. At this point it is also very important to think about what you do outside of work. What television job function list do you watch? Which are your hobbies? Don't be afraid to be nosy. information channels 7. How do they search for information? Do you prefer traditional or digital channels? Remember that the key is knowing how to choose the means through which your Inbound Marketing strategy will attract customers.
What sites do your users regularly use to stay informed? This can make the difference between successful planning and wasted effort. Shopping behaviour 9. Do you use the internet to search for job offers? If the answer is yes, we must do everything possible to have a strong presence in the places you visit. Pro tip: Remember that nobody likes to be sold. The key job function list is to attract, not distract. 10. Describe a recent sale. This final reflection will end up giving you valuable lessons on successful (or failed) sales that our Buyer Persona has made. These 10 questions will help you get to know your ideal client perfectly. Although we know that each person is different, having this representation will be very useful to fully understand their basic needs.