Here are some giveaway ideas: Products Gift cards Other people’s products (go for a partnership for extra effectiveness!) Chances to win a trip Get The “Giveaway” Email Template You get the idea. But what if Black Friday comes to a close, and you haven’t hit your sales quota? Then use this... 5. THE “SURPRISE, THERE’S MORE!” EMAIL If all else fails, you can surprise people by extending your Black Friday or Cyber Monday sale by a day or two.
Here’s how Forever 21 did it: Screenshot showing a black friday promo banner Forever21 makes their readers feel special by making the discount code VIP25. They may have even only sent this to select customers who made a Telemarketing list certain purchase amount. These kinds of emails are great because you’re still able to use scarcity on the day of Black Friday (saying “sale ends at midnight” or what have you), but then capitalize on more sales for people who had to work or got distracted.
Or simply didn’t have the time to buy during your sale window. Two things to make this work: Don’t tell people your sale will be extended until after it ends. Otherwise, people might put off buying and you could lose customers. Don’t use this tactic too often, or people will catch on and expect it. That's the end of our Black Friday email campaigns! But you need more than just the emails themselves to maximize sales. No one will buy anything unless they actually open your emails.