I downloaded the APKs of each version of the top online earning products from 1.0 to the present, such as Qutoutiao, XX Speed Edition, and Weilikan, and found that everyone's ideas are basically similar. 2. "Model migration" or "local conditions"? After more than ten years of development, China's Internet players are undoubtedly at the forefront of the world, so a large number of Chinese manufacturers have migrated domestic mature models to other countries. But just "model migration" is enough,
or do you need to "adapt to local conditions"? My answer is: "content + online earning" must be "adapted to local conditions". At the beginning of the project, when I was doing research, I found that domestic online earners liked to use the concept of "big red red envelopes". When they came up, they gave XX yuan in cash (it was actually difficult to get them out), and then induced users to make a series of points. The operation of clicking and seeing, the entire product from text message service design to function has a strong sense of marketing and strong guidance. At that time,
my analysis was: this kind of product design and gameplay is not a problem in China, because most of the domestic online earning users are mostly fourth- and fifth-tier cities or townships. I have specially observed my parents' mobile phone usage habits. They don't pay much attention to the design and tone of the product, but they need the product to be very clear in every step of the guide. Therefore, the domestic online earning products are in line with the crowd portraits of domestic users, but what about after going overseas?