With 6 different creative ideas and 6 strategies to increase conversions. As valentine's day approaches , our inboxes are slowly filling up with pastel-colored emails with little hearts and bows. Nothing new under the february sun. While the tone may be a little conventional, the shapes and genres brands are experimenting with in their campaigns are far from trivial . Today we wanted to discuss both sides of the holidays in our blog post: on the one hand exploring the different types of creativity that can be used for february 14th and on the other hand exploring the different types of emails from a strategic point of view.
In order to give a complete overview of the email marketing dedicated to this feast of love. Creativity: 6 different approaches 1. The advertising/television approach let's start with the most complex approach, since it is a work of shooting and editing that is then concentrated in an animated gif : fundamental element that can give impetus to dynamic emails . Here is a nice example from a rosefield campaign.
Among the cascades of pink parcels and smiling mannequins, this gif is a small advertisement that has been adapted to email format . It's hard to find something with a better impact. Originality: impact: product: difficulty: ★★★★★ 2. The world of illustrations following an advertising/film approach, we move on to the stylized world of illustration , which opens up a brand to an infinity of expressive resources through design, whether graphic or freehand . This is how uncommongoods sees valentine's day:
